TUESDAY, JANUARY 3RD, 10 AM PT

Candidate Relationship Management (CRM) is at an inflection point. Investment is growing, but adoption and satisfaction remain low—and many organizations are rethinking what CRM is actually meant to deliver.

Join Madeline Laurano, Founder of Aptitude Research, and Leigh Miller, Sr. Customer Talent Advisor at Gem, for a live breakdown of the 2026 CRM Index. We'll unpack key findings from the research and walk through how vendor profiles are evaluated—using Gem's own profile as a real-world example.

This session will help TA leaders better understand the CRM market, make sense of analyst research, and apply those insights to their own tech stack and hiring strategy.

What you'll learn:

• Why CRM adoption is still struggling—and what separates high-performing deployments from underutilized systems

• How AI and Agentic AI are reshaping CRM expectations—and what that means for the platforms you're evaluating

• What analyst research actually measures—the criteria Aptitude uses to assess vendors, from product direction to integration depth to AI maturity

• How to read a vendor profile like a pro—we'll walk through Gem's CRM Index profile in real time and show you what to look for as a buyer

• How to use this research to guide your decisions—the questions you should be asking vendors and how to align CRM strategy with your hiring goals

Who should attend: Talent acquisition leaders, TA ops teams, recruitment marketing professionals, CRM program owners, and anyone evaluating or rethinking their CRM platform.