Deliver a great first impression
Take advantage of our user-friendly, no-code interface to effortlessly design stunning career sites, landing pages, and campaigns while maintaining brand consistency.
Talent Marketing
Effortlessly attract top-tier job seekers
Gem offers a complete suite to help TA teams run a strategic recruitment marketing strategy: from career sites and landing pages to events management, talent communities, and branded nurture campaigns.
Why customers love Gem Talent Marketing
Say goodbye to chasing down marketing or IT
As a purpose-built solution for recruiters, Gem makes it easy for TA teams to build, design, and promote content on their own.
Consolidate multiple vendors into one robust platform
Juggle fewer tools to get more done. From employer branding and recruiting events to lead capture, talent nurturing, and more
Demonstrate how recruitment marketing drives ROI
Connect top of funnel activities with bottom of funnel outcomes to justify the direct impact of your strategy.
Run stellar events
Easily manage all your recruiting events on one platform with the ability to create landing pages, send event invites, manage RSVPs, automate follow-ups, and more.
Build and nurture talent communities
Nurture every relationship — including silver medalists in your ATS — so you can re-engage when the time is right.
Make smarter, data-driven decisions
Measure site analytics and track the journey of every candidate across the funnel to analyze the efficacy of different tactics and optimize your approach.
“Gem has transformed how I build pipelines. I used to create multiple landing pages for each event, but now I can easily replicate my page and use the same form across multiple events. Their automation lets me segment my audience using custom questions, creating persona-based lists and revolutionizing my follow-up process with our talent community.”
Erica FisherSenior Recruitment Marketing Events Manager
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“Gem’s Talent Marketing has significantly improved our recruitment event process, enabling us to create an exceptional candidate experience and attract top-tier talent. This tool has optimized our event efforts and elevated our talent acquisition strategy.”
Amanda TarkentonRecruiting Operations Manager
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“We take QR codes onto campus or into virtual career fairs. It’s safe to say we’ve saved ourselves 4-5 hours of follow-up and organization after each fair. The candidates are also in our database so we can stay in contact with them. It’s no longer just a one-time meet-and-greet; we’re able to build relationships with them for future roles.”
Jaime SchmittTalent Attraction Manager for North America
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“Our very early wins with Gem were around content usage. It can take 18 touch points to land a candidate. Seeing how our content was converting in Gem allowed us to be more strategic which helped refine our employer brand strategy.”
Lori BuschSenior Director, Talent Acquisition Operations
"Gem really takes the more traditional side of marketing and moves it into Talent Acquisition. Everything I do in the platform helps build and maintain a compelling employer brand. The ROI is massive for us or anyone in healthcare."
Jillian BarthelDirector of Marketing
Read case study
“Gem has transformed how I build pipelines. I used to create multiple landing pages for each event, but now I can easily replicate my page and use the same form across multiple events. Their automation lets me segment my audience using custom questions, creating persona-based lists and revolutionizing my follow-up process with our talent community.”
Erica FisherSenior Recruitment Marketing Events Manager
Read case study“Gem’s Talent Marketing has significantly improved our recruitment event process, enabling us to create an exceptional candidate experience and attract top-tier talent. This tool has optimized our event efforts and elevated our talent acquisition strategy.”
Amanda TarkentonRecruiting Operations Manager
Read case study“We take QR codes onto campus or into virtual career fairs. It’s safe to say we’ve saved ourselves 4-5 hours of follow-up and organization after each fair. The candidates are also in our database so we can stay in contact with them. It’s no longer just a one-time meet-and-greet; we’re able to build relationships with them for future roles.”
Jaime SchmittTalent Attraction Manager for North America
Read case study“Our very early wins with Gem were around content usage. It can take 18 touch points to land a candidate. Seeing how our content was converting in Gem allowed us to be more strategic which helped refine our employer brand strategy.”
Lori BuschSenior Director, Talent Acquisition Operations
"Gem really takes the more traditional side of marketing and moves it into Talent Acquisition. Everything I do in the platform helps build and maintain a compelling employer brand. The ROI is massive for us or anyone in healthcare."
Jillian BarthelDirector of Marketing
Read case study
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